“there Is No Force More Powerful Than A Woman Determined To Rise In The World Of Sports – Not Just Playing The Game, But Changing It.”

Sports Sheroes is a leading international non-profit organisation passionately committed to advancing and safeguarding women’s rights in the multifaceted world of sports. We stand at the forefront of championing equality, inclusivity and diversity, focusing on empowering minority and underrepresented communities worldwide.

Our Mission

Our mission is two-fold. Primarily, we aim to dismantle the barriers that inhibit women and girls from thriving in sports, whether they aspire to be amateur enthusiasts or professional athletes. We recognise the interconnectedness of these barriers, which span from social, economic and cultural constraints. Consequently, we devise innovative and comprehensive solutions that address these challenges at their roots.

Secondarily, we endeavour to create and nurture cross-sector networks and partnerships. We bring together the expertise of stakeholders from all corners of society – sports organisations, educational institutions, government agencies, private sector enterprises and other non-profit bodies – and synergise these to catalyse profound and sustainable change.

Our Impact

Sports Sheroes takes a proactive role in nurturing a global sports culture that celebrates and promotes diversity. We strive to enhance access to sports and sporting resources for women and girls from minority and underrepresented communities while ensuring they can participate in a safe and respectful environment. We tirelessly work towards dismantling biases, shattering stereotypes and fostering respect and recognition for women’s sports.

Our work encompasses advocacy, research, training, direct funding and community engagement, through which we hope to bring about a paradigm shift in the way society perceives and accommodates women in sports. By amplifying the voices and stories of women athletes, we hope to inspire future generations to dream without limits and to play with unbound passion.

At Sports Sheroes, we believe that every girl and woman should have the opportunity to engage in sports in an empowering and non-discriminatory environment. We are committed to crafting this reality, one stride at a time. Join us in shaping a future where women are not just on the sports field but are genuinely seen and celebrated for their prowess and contributions. Together, we can redefine the playing field.

As part of our commitment to creating a more equitable sporting landscape, Sports Sheroes is in the preliminary stages of establishing a unique mentorship programme for aspiring female leaders within the spheres of sports memorabilia, sports entertainment and sports iGaming. These sectors have been purposefully chosen due to their pivotal role in shaping public perceptions of sports and their current predominantly male-driven dynamics. We understand that creating lasting change extends beyond the pitch or the court, reaching into industries that amplify and memorialise our sports heroes.

This initiative aims to ensure that future generations of women can enter these fields with the support, knowledge and networks necessary to truly excel and create an equitable environment. We are currently inviting ambitious and trailblazing female representatives from these sectors to become integral members of our pioneering team, leading the way towards a more balanced and inclusive representation of sports.

Together, we can champion change in the worlds of sports and beyond. We look forward to connecting with you!

This website uses cookies to better understand your browsing preferences. To learn more about our cookies, please visit our cookie policy.